In this day in age, it seems that everyone has a social media account. From your grandmother to your dog, everyone is able to be connected via the Internet from all over the globe. And for a small business, digital marketing through social media can be a powerful tool to help grow your company. Here are some ways social media management can help your business grow exponentially.
1. Boosts your visibility
Social media will help boost your visibility online as you will be able to broadcast your company and your values to everyone on Facebook, Instagram, and Twitter. This is a great way to gain new followers, as the power of a shared photo is priceless. Plus, if you connect all your accounts it is easy to grow your followers before you know it.
2. Increases brand recognition
Small businesses have to worry about being a small fish in a very big pond. So, social media is a great way to have consumers recognize who you are! Your posts are just an extension of your brand’s values and voice, so it is a great way to explain who you are to people who are unaware. Then when they see your shop in person, they are more likely to go inside because they know what you are all about!
3. Increases brand loyalty
The more you are able to share and connect with your customers on social media, the more likely they are to stick with your brand because it shows you care. After all, what is keeping them from deciding to go to another hair dresser or boutique if you do not stand out to them? Rather if you use social media to address their issues and field their complaints, they will stick around longer.
4. More opportunities to convert
Social media marketing is great to give flash promotions and sales to lure your customer into your shop. For example, if Twitter followers share your tweet, they get 10% off of a cupcake or a baked good. Or, they can share your Facebook page and then get a free manicure with a pedicure. The opportunities are endless, and who doesn’t like a bargain?
As long as you are consistent, friendly, and thorough on social media, your customers will be walking in your doors in no time!