If you’re a business owner, it’s important to learn how important commercial signs are. One study found that over 75% of those surveyed entered a business based on this company’s signage. Therefore, you might be thinking about purchasing business signs to let the public know about your company. Considering that, it’s wise to learn about ways to make your company’s signage stand out. Here are four tips to ensure your company’s signs stand out from the competition.
- Leave Room for White Space
No one wants to see their business represented by a blank sign. However, you’ll still want to ensure that a good portion of your company’s signage remains blank. Experts recommend ensuring that blank space covers 30 to 40% of your company’s signage. In turn, you’ll avoid signs that feature lots of clutter and are hard for consumers to read. - Choose Colors That Match Your Business
Before choosing a sign, you’ll need to think about colors. Many business owners find it beneficial to choose custom signs that match their respective companies. For instance, companies that cater to females might prefer using feminine colors on their signs. Businesses with a primarily male audience might choose masculine colors for signage purposes. With that in mind, remember that most people will be viewing these signs from quite a distance. Therefore, it’s wise to avoid pastel colors in favor of those that are bright and eye catching. - Keep Signage Text Short and Simple
It’s understandable to want to inform everyone about your business. To achieve this goal, you might think about purchasing outdoor signs. Research shows that almost 71% look at messages that appear on roadside signage. With that said, this doesn’t mean you need to place lots of information on your company’s signs. As a rule of thumb, experts recommend keeping sign text at or under 15 words. - Font Selection Matters
In most cases, business owners will want signs that feature both images and text. Considering that, it’s wise to ensure that you’re choosing the right type of text for your company’s custom signs. If you’re having trouble with font selection, reach out to a professional sign company. This allows you to have help choosing the perfect typography for your company’s signage.
In closing, there are many ways to make sure your company’s sign stand out from your competitors. One study found about 67% of survey respondents felt that the quality of a company’s sign affected their purchases. Before choosing a sign, ensure you’re working with a reputable provider of custom signs. This allows you to speak with a professional who understands your company’s custom signs needs. In turn, you can rest assured you’ll receive signage that draws consumers into your business.
