Did you know that the vast majority of internet users’ online experiences begin with a visit to a search engine? In today’s world, more and more consumers are turning to search engines to find the products and services that they need. Therefore, SEO, or Search Engine Optimization, is a particularly important aspect of online marketing. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider a search engine optimization expert, such as SEO consultants. Interestingly, more and more businesses are choosing to export SEO to a search engine optimization service or search engine companies, such as an Atlanta SEO company or an Atlanta SEO consulting service. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011. Overall a search engine optimization expert can be a great investment; a search engine optimization expert can provide you with expert SEO services. Reference links: atlantaseohub.com
