Roadside signs help achieve about three-quarters of business response, and some of the greatest sales figures in the long run. Both outdoor and indoor signs and ads of a business inform visitors, along with your business lighting. With over a third of people visiting a business due to an interest in their signs, there is much to add for the current update of well-presented signs.
Value of Signs Bring Customers in the Door
So many American customers, basically almost all of them, have reported that certain aspects of a business’s signs determine their intention of entering the store. Additionally, the quality of a business’s signs shows the quality of the business itself, according to about 70% of consumers. Failure to post a sign, or even the use of poor quality business signs, has the ability to deter consumers from a business. In addition to in-store traffic, the benefit of thee signs is also able to bring customers into the online stores. Because the consumers’ idea that signs express the character of a business, the signs are likely the most important form of marketing and promotion that you can provide.
Types of Commercial Signs
So many different commercial signs exist, with the ability to inform visitors of the value of your business and your product. The most common types of signs include street signs, sidewalk benches, and signs on city transportation like buses. Even more, there are yard signs, advertising displays, canvas prints, custom decals, foam display boards, custom signs, promotional items, and many more. With all of these options and many others out there, you have endless access to your potential customers.
Improve Your Brand and Business with Signs
Okay, signs are the best way to inform visitors and potential customers of your brand and the character of your business. These signs are also able to improve the strength of your brand, especially given the number of times that consumers see these signs when they are traveling out on the street. Signs help increase business sales, especially for customers who live closest to the business because they see the signs. Some of these numbers that show proof of signage as improvement of brand awareness:
- Over 70% of consumers look at the messages on roadside signs.
- On-site signage is equal to about 24 full-page newspaper ads per year.
- With 85% of a business’s customers within 5 miles, they see the signs at least 50 times a week.
With so many different types of business signs, there is much to gain from improving the ones you use and where you place them. Potential customers are influenced as they drive by on a daily basis, with most businesses having customers within five miles or so. So much more is available with the number of consumers who read the messages on signs, while signs express the character and personality of the business. Signs are still the promotion that gives you the ability to inform visitors and speak to existing customers at the same time.