Packaging can be found in many different varieties when you step inside your grocery store. After all, the average grocery store found here in the United States is actually likely to have as many as 20,000 different products available for purchase inside of it at any given point in time. Therefore, the breadth of packaging variety that you might see is likely to be quite vast indeed. Form protein powder bags to resealable pouches to vegetable and fruit packaging, all kinds of packaging play a hugely important role.
For one thing, food packaging from protein powder bags to organic tea packaging plays a critical role in advertising. After all, with so many products all found within one store, the competition to get the attention of a potential customer is fierce. And doing so through packaging has been found to really work, as up to two thirds of all people have bought something simply because its packaging was particularly eye catching. Standing out from the crowd is a must when it comes to packaging. After all, there is even more data on the subject, data that shows that interest in a product is likely to increase by nearly one third when more attention is given the packaging of the product.
Paying more attention to packaging, be it for protein powder bags or even just spice packaging, is likely to get you repeat customers even in an online world. Even with more and more people choosing to buy various products from online sellers, packaging matters quite a lot. In fact, up to half of all online buyers will make a second purchase from a brand when their original purchase comes packaged in premium packaging. Therefore, investing more money into packaging is again something that is more than likely to pay off for everything from protein powder bags to packaging for coffee shops to even packaging for dog food.
And free advertising can even be garnered from packaging that is particularly eye catching and interesting, thanks to the level of connectivity that we are able to engage in today, something made possible by the tremendous growth of technology that has been seen over the course of recent years. This is due to the fact that up to 40% of all people will make a post about a product to one of their social media pages, if not more than one of them, regarding a product with interesting packaging. This will, of course, showcase the product to all of their followers – all for no cost to the makers of the product. Therefore, spending more money on packaging up front brings in free advertising down the line.
But, of course, it’s not just how protein powder bags or seasoning packaging or vegetable packaging (or beyond) looks that matters – it’s the content included on these food packaging labels as well. For from protein powder bags to custom printed coffee bags, all food products need to contain a number of different things on them. Nutrition labels are critical, as too are ingredient lists. The sourcing of the product is something that is becoming more and more essential as well. All of these factors explain why nearly two thirds of all people read all food labels before buying a product and why more than 80% of all people base most of their food purchasing decisions off of the quality of the label and the information that is contained on it.
At the end of the day, there are many products out there and ready to purchase. In the years that are ahead of us, this is something that is most certainly only likely to increase. Fortunately, having the right packaging can help your brand be as successful as ever – if not even more successful than ever before. The right packaging can not only provide the information that customers need to make a solid purchasing decision that they feel confident in, but to provide the eye catching appeal that is becoming more and more necessary to making these sales in the first place. Ultimately, the packaging of our products is something that has never mattered more.
