In today’s world of entrepreneurship, becoming a tech expert, or a motivational speaker, it is important to have all the correct communication tools to promote one’s own brand, self, and vision. Of course, anyone getting into business or finding out how to start a business will learn everything from acquiring capital such as a building or machines and computers all the way to web design and a social media profile. A tech entrepreneur or other innovator, however, might fall for common entrepreneur mistakes, and avoiding entrepreneur mistakes is not easy. However, any aspiring entrepreneur may take some steps to express their own brand and vision more effectively and reach out to business partners, potential customers and clients, and more. In short, it is about promoting awareness of one’s own brand and self. Mentors and guides such as Raffy Pendery, Brian Tracy, Darren Hardy, and others have offered videos, books, speeches, and more on how to express oneself and become a more assertive business employee or owner. A person may turn to the works of Raffy Pendery, Brian Tracy, and others to get started and learn what to do.
Mentors such as Raffy Pendery and others often release material guiding a person on how to fully articulate and express their brand, personality, and vision to others, and Raffy Pendery and these others know what sort of problems their students might face. Put simply, many people are afraid of public speaking, whether to an audience of thousands or even just a room of eight to 10 potential business partners listening to an idea pitch. It has been found that three in four individuals suffers from some form of speech anxiety or other, and in fact, some Americans rank a fear of public speaking over the fear of death itself. That is right; some people would rather perish than have to give a public speech. Perhaps not literally, but it is telling that people rank the fear of public speaking so high. This problem can negatively impact some modern workers who are in fields that call for such work. To put it in numbers, a person with significant speech anxiety may earn as much as 10% less than a co worker who has no such fear.
What makes for a good speech? There are many nuances to giving a speech or a presentation, but some of the more basic building blocks of a speech is understanding that words only make up a fraction of a spoken message. For those not aware, what a person says is never as important as how they say it. Studies have shown that the most effective presentations are 38% voice, 55% non-verbal communication, and only 7% the words and content. Under one-tenth of the message is conveyed through the actual words, so a person looking to give better speeches and presentations may look not only at the written notes and lines they have prepared, but take note of how they are presenting themselves. Human beings are social animals and are naturally wired to gather and comprehend a lot of emotional and cognitive intent from others. This is why the tone and attitude in text is sometimes misunderstood, such as dry humor (sarcasm) or the like. A message that is clearly tongue-in-cheek or witty in person may look dry, harsh, or strangely literal in text alone. Someone giving a speech or presentation is urged to make the most of humanity’s natural affinity for listening to and looking at others when they are speaking. Speeches are equally about audio and visuals, and an effective speech maker or presenter will make the most of this.
Good speeches and presentations may be recorded and even end up on TV or the Internet, and this can make for a useful reference for the giver of the speech or presentation. A diligent entrepreneur today will watch recordings of themselves and study what they did correctly and what they can do better, and this can enhance anyone’s speech giving skills, whether they are a shy novice or a seasoned expert who is looking for a slight edge over stiff competition.