Direct Mail Your Ticket to Higher Revenue

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Postcards direct mail

As a business owner, you are constantly hearing about the virtues of social media and SEO marketing. The “new” methods of marketing might be nice, but do not forget about the old fashioned way of doing things. Direct mail marketing, including business postcards, can grow your business. It has worked for years, and still has a place in today’s business climate.

The first known printed picture postcard, with an image on one side, was created in France in 1870 at Camp Conlie, a training camp for soldiers in the Franco-Prussian war. In 1871, the first known souvenir postcard was sent from Vienna. Wonder if it had “Wish you were here” written on it? Pretty soon, businesses were using postcard marketing to lure new customers.

Lester Wunderman, considered the father of contemporary direct marketing, created both the 1-800 toll-free telephone number and the magazine subscription card. Today, a variety of businesses use direct mail. In the US alone, marketers send over 90 billion pieces of direct mail marketing/advertising per year. Some of the examples of direct mail campaigns include real estate postcards and political campaigns.

Despite a public perception that direct mail marketing is an outdated way of reaching customers, studies show that it is still very relevant even in the Internet and mobile age. It is easy to see why. With one mailing you can reach all of the residents of a target area. You have access to potential customers who may need only one reminder of what your business offers.

Business postcards have been used to grow businesses for years, and they still have a place as a marketing tool. Postcard printing can be one of the cheapest methods of marketing if you work with the right printer. Check out sample of business postcards and find your target area, then watch your revenue grow!
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