A new year brings a new opportunity to make changes that positively affect the business. One of these changes that have the potential to make a significant business difference is marketing. Marketing has made a transition to digital lately, but a successful marketing plan contains all of these different aspects.
Internal marketing
Internal marketing is the idea of targeting those that are already customers or visitors of your business. If you are responsible for increasing the funds of a church, for example, you are targeting the current members of the church. The goal is to increase their spending or charitable giving. This mode of marketing is often more cost affordable and produces better results for a smaller fee when compared to other forms of marketing plans. Internal marketing in a church setting might look like flyers, in church signs, or even church marquee signs.
Print marketing
Print marketing is the first and most traditional form of marketing. Fortunately, with better targeting methods, you can specify the exact group of people that you want to reach. If you want to increase your church membership numbers from a certain neighborhood, you can do this with print marketing targeting methods. Approximately 85% of a business?s customers live or work within a five mile radius of its location. When you organize a print marketing campaign, you are able to reach these local customers.
Digital marketing
This is the newest form of marketing, but it has many advantages. Digital marketing allows you to target specific groups of people better than ever before. You can gather information about your target group?s location, interests, and even day to day activities. With so many people on the internet in one way or another, this is a very effective way to reach new customers. You can also keep in touch with current customers or members on the internet, for a very affordable cost.
Exterior signage marketing
Placing an exterior sign outside of your business is also a type of marketing that has proven to be successful for many years. In fact, studies show that adding or changing a sign directly improves sales revenue. Replacing a storefront wall sign with a larger sign increases revenue by 7.7%. You can use exterior signs in almost any business, including churches. Church marquee signs are a great way to notify community members of your location, upcoming church events, and church needs. Make your exterior church marquee sign stand out even more with full color LED signs or digital signs. Electronic signs are also an effective type of business signage.
Door to door marketing
This type of marketing is not ideal for some types of businesses. If you are attempting to sell a product, for example, it might not be a good idea to bother people while they are at home. However, if you simply want to spread brand awareness, such as with a new church in the area, door to door marketing can be effective. You might choose to speak with each homeowner or you might choose to simply leave a flyer informing the household of the new business. Just make sure that you are always following city and state laws, such as avoiding placing advertisements in mailboxes or on state owned properties.
If you are considering your marketing budget for the year, allocating a good portion of it to digital and exterior signage is a great idea. Both of these forms of marketing show successful results. Use church marquee signs to grab the attention of local community members and to increase both church membership and funds donated.
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