The Employer Store

How Custom Packaging Can Separate Your Business From The Competition

Picture yourself in your neighborhood grocery store. Now picture yourself in the candy aisle. Odds are you’re looking at hundreds of items as you stare at all the different chocolates and candies, trying to figure out which one you want to buy.

As you look at all those different chocolate candy bags, whether it’s MandMs or Snickers or Kit Kat, stop and think for a second about why you’re buying what you’re buying. Of course you’re buying your favorite snacks for the taste, but why else are you buying them? Does the packaging on those chocolate candy bags catch your eye? Do you trust those brands since you’ve likely bought them before?

The answer is likely a combination of both and when it comes to packaging, whether you’re talking about chocolate candy bags or pet treats or some other items, familiarity matters. If customers come to trust a product or a brand, it’s likely in part due to the packaging.

Going back to candy, thinking about all the people you may see in a stPicture yourself in your neighborhood grocery store. Now picture yourself in the candy aisle. Odds are you’re looking at hundreds of items as you stare at all the different chocolates and candies, trying to figure out which one you want to buy.

As you look at all those different chocolate candy bags, whether it’s MandMs or Snickers or Kit Kat, stop and think for a second about why you’re buying what you’re buying. Of course you’re buying your favorite snacks for the taste, but why else are you buying them? Does the packaging on those chocolate candy bags catch your eye? Do you trust those brands since you’ve likely bought them before?

The answer is likely a combination of both and when it comes to packaging, whether you’re talking about chocolate candy bags or pet treats or some other items, familiarity matters. If customers come to trust a product or a brand, it’s likely in part due to the packaging.

Going back to candy, thinking about all the people you may see in a store on an average day buying MandMs. With a lot of flavors, MandMs have a lot to offer, but their popularity is also due to their packaging. People can easily identify MandMs on the candy rack and throw them in the cart.

If you’ve got your own business—maybe a coffee shop or a pet supply store—you might be wondering, how do I get customers to notice my products? Two words: custom packaging. Here are several ways your business can benefit from custom packaging:

People spend billions of dollars every year on all kinds of products and companies that pay close attention to packaging have reported a 30% increase in consumer interest. With your own custom packaging and labels, you can make your business stand out from the competition and increase interest in your products.

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