In the video “How to Find Consumer Insights In Marketing”, Julian Cole discusses methods for marketing professionals on how to gain fresh marketing insight from reading articles.
Marketing insights are often right in the professional articles that you read. Opinion pieces, thought pieces, and marketing analysis articles provide the reader with new methods and insights into techniques or ways to solve marketing problems. Many articles provide professionals with new techniques or methods to try.
Sometimes, they include unique perspectives on marketing issues.
When researching a topic, marketing students and professionals should consult professional marketing publications respected by professional marketers. When they research a topic like a wedding, they may want to read articles with opposing opinions to gain balanced marketing insight. For example, when researching weddings, marketing professionals could read about the inflated cost of weddings in today’s economy. For the opposing opinion, they might want to read about the high cost of divorce to get two opposing viewpoints on the topic. This can lead to innovative marketing insight into the topic and a balanced insight from considering both sides of the issue.
Marketing insights can be a great way to find what is popular among consumers or what is to be avoided. Keep an eye out for consumer insights to help your business thrive.