As people, we tend to block out advertisements and signs that we see on a regular basis. Regardless of it being digital signs on a web page, marquee signs for schools, or billboards when we’re driving on the highway, we don’t tend to notice ads unless they really catch our attention. That’s the whole point of them after all. So what kind of advertisements really stand out? And how can you use that to help your business?
The relevancy of an advertisement is a large part of what makes it stand out compared to others around it. For example, some of the more popular billboards on highways are advertising restaurants and fun events, because that is usually what you’re thinking about while driving at that time. Approximately 70% of people have reported that they frequently or sometimes make their shopping decisions based on these signs alone. You want to get that same kind of relevancy to get people to pay attention to your own sign and your business as a result.
Municipal signs carry more weight when they have a certain impact to them. It has been reported that more than 30% of people discovered a business just because of their sign. They also reported that without the sign, they might not have known it was there. Studies have also shown that just by adding a sign, you may show greater sales revenue. Adding on to that, the value of having a sign on-site is estimated to have the same amount of exposure as getting two dozen newspaper ads each year. That’s a lot of exposure, so make sure that it has an impact to attract even more people.
The eye is attracted to brightness and movement, so these are important factors to consider with your municipal signs. This can be seen through the recent popularity of LED signs. It has been recently estimated that because of their growing popularity, LEDs could achieve up to a 53% penetration of the global lighting market within the next year alone. Thus, it only makes sense to get ahead of the game and use an LED sign to market your business.
As you can see, there are a few different ways to capitalize on the ways advertisements are already working for other businesses and using those to your own advantage. It’s up to you to figure out which will work best for your business and how to implement it. And if you don’t have the money for a large sign or LED yet, don’t worry. Just setting up municipal signs outside your place of business will give you a little bit of that marketability you want.