Here are some general statistics surrounding the value of signage in a person’s advertising for a company:
- The value of on-site signage is equal to 24 full-page newspaper ads every year.
- 70% of consumers indicated that the quality of a businesses? sign reflects the quality of the business.
- 60% of consumers have reported that a lack of signage prevented them from entering a business.
- Signs attract half of a start up business’ new customers.
It does even further than that. 79% of Americans remember a business based on their sign. Furthermore, Americans, while being bombarded by thousands or tens of thousands of media messages per day, still remember signage of businesses that they think they might go into possibly one day.
They are also cognizant of signs while they drive, such as the 71% of people who look at the messages on roadside advertising (signs). Signs that are attractive do well. 83% of business owners that purchased LED signs noticed an increase in sales. Attractive signs get customers’ attention and they produce positive results, generally speaking.
Signs come in all shapes and sizes. There are signs that are on the outside of a business, such as the overhanging sign that shows the businesses new deals or any new part of the business that they want to emphasize. There are signs that cover the windows of certain buildings: signs about sales, about new products.
There is the business sign that has the company’s name, sometimes in a flashy arrangement like in neon. LED signs may also be helpful according to some statistics, as LED signs are more popular among certain age groups and can appeal to certain groups based on their flashiness.
Signs are helpful from numerous other standpoints.
- Signage is an advertising and branding tool that can generate an additional 75 percent to your customer base and referrals.
Signs can also be helpful because the consumer demographic changes with time and new people may enter into the neighborhood or the general area in which the business is selling their goods or services. Signs can be could for attracting new customers that have come to the area.
Many times new customers will notice a business first by the quality and color of its sign. The quality of a sign indicates if a business is right for the customer. The type of text matters but also the general upkeep of the sign, whether there are letters that are missing or there are pieces that are not glowing and “missing” letters not lit.
The type of sign is valuable, especially in the nighttime. A sign that is overshadowed in the night can become less attractive for a certain demographic that is looking to find a business that is open. A sign that is lit indicates that the business is open. Even still, a sign that is lit at night even if the shop is not open basically advertises for it.
A sign’s colors matter, depending on the type of business, but this is likely also determined in part by city codes, who sometimes want signs to be uniform rather than stand out from each other. Generally, downtown areas and midtown areas allow for a little flexibility it terms of colors and shape.
While certain suburbs and smaller municipalities may want the signs and the color of the signs and buildings to be uniform to stick with the general color coding of the area. The color matters for customers who are looking for a little liveliness in terms of color compared to other shops.
Some people like the artistic signs that accompany some shops, along with the colors that flash and appear great. They appear full of color and flashy, which can be intriguing to some, though maybe, somewhat possibly, not intriguing to a certain type of demographic. It’s important to consider when making a sign.
There are many types of sign and terms associated with signs. They include sign company, sign installers, sign repair, commercial signs, custom lighting, custom signs, outdoor signs, and more. Sign companies are particularly important. Sign companies specialize in making signs and putting together signs.
Sign companies are often located near a business. Sign companies can also be found online with a search. Sign companies specialize in making signs for people. They may or may not be good at it.
