No matter how great the product or service a company has to offer might be, they will struggle if they are unable to sell it. As a result, owners and managers will put a lot of effort and time towards trying to hire sales people who are both talented and reliable. Geoffrey James goes so far as to suggest that sales reps are more important than CEOs. “There simply is no group that is more important than the people who do the selling…There are millions of people out there who buy into the total horse manure that the success of a company is the result of having a great CEO,” he writes. That might be a bit of a stretch, but working hard to hire a sales rep who will prove to be a good investment is important for every business.

Unfortunately, the resources needed to hire a sales rep who will prove to be an asset can be quite cumbersome. As a result, many businesses will work with talented recruitment firms who have the resources and network needed to find great sales people. Though they might require a bit of a financial investment, they are a great help to administrators who don’t have time to go through the rigamarole of reading resumes, interviewing, interviewing again, and making a hire. That is especially true since there is never any guarantee that someone who has a strong resume and gives a great interview will turn out to be a good employee.

A staggeringly low 10% of hires end up providing a positive ROI, so it is important for businesses who do not want to waste their resources to be thorough and hire only the best candidates. Sales recruiters are vital in that regard, particularly because they can handle all of the initial steps of the hiring process. Not only can they conduct preliminary interviews and that sort of thing, but they can also reach out to potential candidates who might not have sent in a job application. That can make it much easier to hire a sales rep who will exceed expectations.

“A company is only as good as the people who sell for it. Nothing and nobody is more important,” James adds. A busy CEO or manager might not necessarily agree, but there is a certain amount of truth to James’ ideas. Without being able to sell, no business will be able to thrive in today’s ultra-competitive business environment. Because of that, dedicating the proper resources to the sales process will always prove to be worthwhile. Ger more information on this topic here.