These days, businesses have an array of tools at their disposal that can help them get the word out about the products and services they have to offer. And although a great deal of emphasis is placed on increasing online presence through digital marketing, this shouldn’t be used to completely replace or do away with more traditional forms of advertising and marketing such as custom printing services. Custom printed items, such as custom hanging aisle signs and custom canvas banners, are an excellent want to engage customers in a visual way. Commercial printing services can be used to supplement and support digital advertising in order to form a strong, cohesive brand presence.
But as with digital marketing, there are plenty of options to choose from when it comes the professional services offered by commercial printing companies. All of these options can be great, but if you’re completely new to the world or professional or commercial printing, it can be easy to become overwhelmed or feel confused in terms of what the best options are for your brands. You might wonder if large format printing is best or if offset printing is the better choice. Another common choice that many businesses will face is whether a custom canvas banner is better than popular vinyl or plastic signage.
While there’s no clear cut answer to this question, there are several advantages to fabric and custom canvas banners over vinyl. Again, the answer will depend greatly upon the needs of the business and the kind of look they’re going for in terms of their brand. However it never hurts to be aware of what the benefits of fabric and custom canvas banners are. Take a look!
It’s lightweight
It might not seem like the weight of a sign has much if anything to do with how successful it will be, but the reality is that weight has everything to do with the difference between and good sign and a bad sign. When it comes to important factors such as budget, storage space, and minimize waste, the weight of a sign is crucial. Think about it; the weight of a sign has a direct impact on freight and shipping costs, and fabric signage such as custom canvas banners can be easily folded in order to make storage more convenient than ever. As an added bonus, fabric signage is far more environmentally friendly and sustainable than PVC based materials due it being incredibly biodegradeable.
Bold, beautiful colors
Unlike direct digital methods, fabric printing takes advantage of dye sublimation and the result is rich, highly saturated and striking colors. This process is great for brand imagery that requires vibrant color reproduction and graphics. And also unlike corflute or paper signs, fabric signage is easy to illuminate. This can can create an even more dramatic effect that can be used to both internal and external signage.
Decisions, decisions, decisions
When it comes to the variety of fabrics that a business can choose to print on, there are literally hundreds of choices to choose from. Each kind of fabric or material has it’s own unique properties can qualities that can be used for specific reasons. Matt Ex for example, is designed for detailed, bold color and contrast, while Polymesh is best for outdoor signs and help to facilitate wind flow for a more dramatic effect. Cotton canvas and Voile are perfect options for subtle, contemporary looks that have a warmer aesthetic.
Versatility
One of the best parts of fabric signage is its versatility in terms of how it can be used. Framing systems can enhance the versatility of fabric signage and can be used to create a variety of different looks and effects. If you have a specific look in mind in terms of the aesthetics of your signage, the right kind of framing can make it happen.
Return on a long term investment
Different kinds of signage material exhibit wear and tear differently or better than others, and one of the benefits of fabric and custom canvas banners is that they won’t crease or tear in the same way that other kinds will. Fabric signage can also be washed!