Three Things You Need to Think About When Designing a Sign

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Hotel sign design

These days we’re a very visual culture and are constantly bombarded with images and advertising messages anywhere we look. Though there are a ton of different advertising avenues, signs are still one of the most important. Believe it or not, signs for businesses can account for half of a local customer base. The point is, businesses need signs, and they need to be good and effective. Here are three things you need to keep in mind when designing a sign for your small business.

1. Brand
One of the most important things you need to think about when working on a sign design is your brand. The sign should not be any different from your existing marketing materials and the aesthetic of your business. Incorporate the colors you use in your other marketing materials and any signifying images or logos that people will associate with your brand. Better brand recognition leads to better brand loyalty.

2. Budget
Another important thing to keep in mind when you’re working on a business sign design is what your budget is. The size, type, and details of a sign are all going to have an effect on the overall price, so don’t start with the design. Start with a price and work with your sign company to get the best design for what you can afford.

3. Message
Another thing you need to keep in mind when you’re designing a business sign is what your message is. What is the purpose of the sign? What do you want people to know when they see it? What do you want people to do after looking at it? These are all questions you need to answer before you start the design.

Do you have any tips for designing small business signs? Feel free to share them with us in the comments section below. Find more.

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