While orthodontists are always busy, it is also important to devote time to seeking new clients for your practice. Orthodontic practice marketing is essential to increase your number of customers. The ideal place to get new customers for businesses now is social media. This video shows the need for an orthodontic practice to have an active social media presence, which creates an impact on the marketing activities of the clinic.
To improve marketing for an orthodontic practice, post photos on your social media accounts. Post photos and short profiles of your team, premises, and customers. Additional information on the pictures will increase engagement and leads to your practice. Additionally, the clinic can run a photo challenge on its social media accounts. Existing customers and challenge enthusiasts will post photos participating in your challenge. It will raise interest in the practice and bring in new customers.
Another approach is to make short videos providing advice to existing and potential customers. This demonstrates your expertise and attracts new customers to your practice. Making videos for social media is easy and does not take much time from busy orthodontic clinics. Customers can also post testimonials and recommendations on your accounts for marketing and customer feedback provision.