Growing up, we were always taught not to judge a book by its cover, but let’s face it: we judge things by their appearance on a daily basis. In fact, it’s evolutionarily embedded into our DNA to judge things based on their appearance. Businesses understand this, and because of this, they typically work as hard as possible to make their signage aesthetically appealing and something that speaks to their brand and customer base. From banners, to car wraps, to window graphics, business signage is essential for brand communication and helping a company thrive.
Here are three benefits of providing business signs:
Location Marker
As a small business, it can be difficult to get the word out about your company and its services. Business signage allows businesses to now only attract the attention of new customers, but it also allows people to find the location of your store. In fact, 35% of all customers surveyed say that they wouldn’t know where a business was if it didn’t provide proper signage displayed outside of their store.
Brand Communication
Who is your company? What does it represent? Signage conveys a sense of brand promise; namely, it shows what your company claims to represent and the type of audience that it aims to attract. In fact, around half of all new customers said in a survey that they decided to give a business service because of its sign.
Customer Loyalty/Competition
Considering the power that brand identity holds over current and new customers, having good business signage is a great and essential way to keep a leg up on your competitors. Good signage is a part of a solid marketing strategy for any business, as it can also display promotions and other important information regarding the business. And this is the kind of marketing strategy that pays for itself, considering its 24 hour, seven day a week visibility. Check out this site for more.
