UPDATED 12/30/20
If you manage a store, you need to consider updating your signage on a regular basis. Cute business signs attract the eye and give customers the information they need in order to decide whether or not to purchase something. If the same signs are up for too long, customers stop seeing them at all, meaning they won’t get the information they need or feel any interest in purchasing the product. So you need to work with a sign company to update your signs.
There are different types of business signs and they aren’t all appropriate for the same places. So it is important to work with a professional when you design your sign. Custom retail signs are a great way to establish your brand and draw in your customers, but it is important to do it correctly. Talk to the sign company about what you want and need from your signs. They will take that information, apply their own knowledge of color and fonts, and make you cute business signs that work. Then you will be ready to hang them up and bring in new business.
Every supermarket manager wants to have a store full of customers. Considering that, many supermarket owners find it wise to consistently update signage of their respective stores. Having professionally made signs in your supermarket can have a huge positive effect on your business. In fact, shoppers make 82% of all purchase related decisions while in a store. Signs play a huge part in catching customer’s eye and increasing how much they spend while shopping. Here are four tips to ensure you choose the right supermarket signage.
- Choosing the Right Colors
Your first impulse might be to choose sign colors that are bright. However, it’s important to note that an overly bright sign becomes more of a headache for shoppers than anything that will entice them to make purchases. Many supermarkets utilize metal display stands that can withstand normal wear. It’s best to contrast light and dark colors onto store signs that better draw in a customer. For instance, many supermarkets choose a white background with blue or red lettering. A signage company can take the colors of your supermarket and help create anything from metal display signs to attractive flyers for displaying information. With that in mind, many supermarket owners have a signage company create metal display signs that offer extreme durability. - Don’t Overwhelm the Customer
Certain stores want to cram as much information as possible onto their signs. While it may seem wise to give customers a lot of information, this strategy often has a negative effect on shoppers. Considering that, it’s best to have each sign in your store has its own message. If your store is having a large sale, you don’t want to try and cram all sale prices on one sign. Instead, consider placing separate sale signs in each section of your supermarket that highlight items for sale in each area. In addition, customers that traverse your supermarket to find what else is on sale might make additional impulse purchases. In fact, between 6-10 purchases are made entirely on the impulse of a shopper. - Text Size Needs to be Easily Readable
Choosing the right text size is important when creating signage. Considering that, it’s important to choose sign text that is spaced well and sized appropriately. Sign lettering that is too small could mean that shoppers walk by important advertisements meant for them. Choosing overly large lettering, especially for metal display signs, could mean missing out on valuable signage space. Many supermarkets implement metal sign stands to ensure information is easily seen by a customer. These stands work well to protect signs while keeping information at eye level to most shoppers. - Certain Signs Work Better in the Right Location
There is a wide range of signs proudly on display in most supermarkets. With that in mind, it’s imperative to choose signs that match well with their respective locations. For instance, deli signs are often chosen from a material that is made to be written on. Considering that, many supermarket delis use chalk or whiteboard, as opposed to metal display signs. Suction cup signs are best utilized for areas of your supermarket where signs are often changed. For instance, window signs with suction cups allow workers to easily update information about daily and weekly specials. In fact, statistics show that items sold at the full price had an 18% increase in sales with the help of signs than without using a sign at all.
In summary, there are several ways to choose the right signage for your supermarket. It’s imperative to choose the right colors when creating supermarket signage. Considering that, many supermarkets implement the right blend of light and dark shades to create effective contrast. Signs need to contain important information without overwhelming shoppers. Not only that, it’s best to ensure that all text on a sign is easily read by your customer base. Many supermarket owners have stores that are separated into specific decisions. Considering that, it’s best to choose the right signage for each area in your store. If you’re unsure of how to update the signage in your supermarket, it’s best to contact a sign company right away.
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