Many large events or buildings can be confusing to navigate without some help. At a hospital, a large shopping mall, a carnival, or even just a city center, many guests will need some information on what they may find and where to find it. Most often, digital kiosks and other displays will help with this, and signs can attract customers into shops. Display racks may hold magazines, brochures, and newspapers, and digital kiosks are most often found in malls or hospitals in particular. Digital signage, meanwhile, is a fairly new innovation but has proven itself very effective in bringing in customers to an establishment. Digital display stands, such as digital kiosks, can advertise many local attractions and services at once, helpful for tourists or event attendees. Most often, these kiosks are rented, and they can be delivered to the premises by truck.
Setting Up Kiosks
These digital kiosks can be purchased or rented, depending on who is using them. A hospital is a permanent place, and the staff there may purchase digital kiosks to help guests and patients find what they need in a large hospital’s campus or a particular building. On these digital kiosks, a guest may find interactive touch screens that allow them to browse local features and options, and the kiosk may display videos, photos, and text alike. Some kiosks might even have features that will call over staff to help out, and in that case, the kiosk may display a message such as “help is on the way” or “one of our staff will assist you.”
Kiosks can also be rented, such as for a carnival or other temporary event. In either case, a kiosk may arrive from a manufacturer or rental company by truck, where staff will package the kiosk with padding to keep it safe and unload it from the truck bay. Many kiosks are large and heavy, so great care is taken to deliver them on the site. Pallet jacks or forklifts might be used to deliver the heaviest ones to the client’s site, such as in a mall or at a carnival. A similar concept is a paper kiosk, one that has brochures, flyers, and other papers to help guide guests to local attractions or services. Such kiosks often have magazines or newspapers on display, too, and a staff member who will handle purchases.
What about signage? A kiosk will show a person the name and location of many local features, while a sign or display stand is dedicated to one particular brand, product, or store. A lot of research and development goes into the design and placement of signs, and it is clear that despite the Internet and digital media, signs are as relevant as ever. In fact, signs may offer relief from Internet burnout in some cases. And signs certainly never threaten to spread spybots or computer viruses like how pop-ups or e-mails might.
A sign can’t advertise around the world like an Internet ad can, but all the same, physical signs are efficient at advertising. It has been determined that the value of on-site signage is the same as 24 full-page newspaper ads every year, and data shows that 85% of a company’s ideal customers live within a five-mile radius of that business. So, the proper signs within that radius can reach out to a lot of people.
Signs have to be well made and designed, though. Many consumer surveys show that customers equate a company’s personality and quality with that of their sign, and an attractive and well-made sign may entice customers to enter a business, and inspire confidence. By contrast, shoddy or ugly signs may drive away customers. Many consumers also report that they only found out about a local business because of its sign on the premises.
Signs can be made of a combination of wood, plastic, and metal, and they may have a plastic face and lights inside to make them more visible at night. Signs may be on the building’s roof or right over the front door, and some of them are in fact electric grids or neon displays. Glowing signs like those are most often used by nightclubs, movie theaters, and other night-based establishments.