In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
The goal of SEO is to rank as high as possible in the organic (non ad) section of search engines. This is accomplished by making adjustments to websites so that search engines recognize them as being relevant to keywords often searched by computers. SEO is also accomplished off of the website through methods such as blogging, social media and Internet directories.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO companies, as Seo companies can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011.
Many SEO companies also function as an internet marketing agency, offering website design service, small business internet marketing, and Ppc services and PPC campaign management. Pay per click, or PPC, is an especially important form of internet advertising. PPC allows businesses to get in front of the people who are actively searching for their products or services on major networks like Google, Bing and Yahoo! Furthermore, PPC is also the fastest way to get on a search engine results page. Overall, SEO companies can enhance your companies online visibility and boost business.