If you’re looking to step up your advertising game, the first thing you need to do is look at your physical business space. It can be easy to get caught up in marketing trends but you can’t forget the basics — making sure the advertising at your brick and mortar store is up to date and effective. If you think your business is lacking, one of the best things you can do is update your signs. Here are a few things about business sign design that you need to keep in mind.

Size and type
The first thing you need to consider when you’re choosing custom signs is the type you want. Popular signs for businesses include channel letter, projecting blade, and LED signs, each which have their own styles and merits. Part of your decision should be based on the placement opportunities you have at your business and how visible you want the sign to be.

When you decide on the type of sign you’re going to use, you need to decide how big it needs to be for your purposes. In most cases here, bigger is better. An inch of letter height on your sign is going to amount to 10 feet of viewing distance, on average.

Colors and image
Once you’ve decided on the type of sign you want and how big it needs to be, you need to decide on the colors and images you’re going to use. Having a distinctive and eye-catching sign can help build brand recognition to draw customers in and keep them coming back.

When you’ve decided on the colors you want to use, the next step in sign design is creating the image or message you want on the sign. You might use the name of your business, a hot product or service you offer, your logo, or a message.

Quality sign design is essential for bringing customers into your business since most people judge businesses based on their signs. Just to recap: you need to sure that you have the right size and style sign as well as creating an interesting color combination for your image or message. Read more.