How Aerial Advertising Can Help Your Grow Your Brand

Gina

8 years ago

You want to spread the word about your business or a new product or service you are about to launch. What is the best way to do that? Have you considered plane banners? They have been around since the 1920s and few advertising methods are as cost effective. Plane banners and skytyping services can be a very effective way to spread the word about you and your business. Companies of all sizes have benefited from this kind of advertising. Pepsi, for instance, put up 2,225 different messages in the form of skywriting in the year 1940. These messages were placed in the sky over 48 states.

Lots of people will see your advertising making it a great way to promote your brand.

When the conditions are ideal, skywriting can be visible for more than 2,800 square miles, no billboard can claim this. When the weather is just right (the sun is out and there is no wind), a skywritten message can be legible for at least 20 minutes. During the summer, popular beaches such as those along the Jersey Shore can attract about 1.5 million people. Most will pay attention to aerial advertising so your exposure is very high. Skywriting and plane banners will be viewed and remembered. Nearly 80% of people who view aerial advertising can recall the product of service from the ad and 67% remember at least half of the ad itself.

Launch a new product or service through plane banners.

If you have a new promotion, product or service that you want people to know about, using aerial advertising to spread the word can do just that. Often businesses will produce one banner that can be changed for different marketing campaigns. If you have a special that you run in the summer, you can use these interchangeable plane banners to let people at that popular beach know about it. The material that is used to create these kinds of banners is often called a “snipe.” These banners can be used for multiple campaigns and multiple locations. This is a great investment that can be used for years.

Get the benefits of media exposure at the game without the expense.

if you want to sponsor a big game, you will have to spend a lot. You can get a similar amount of exposure when you fly a plane banner over the game. When people look up and see the small plane with an ad trailing behind it, they will look. The same goes for any media that is covering the game so your exposure extends to people who are at home watching the game. The sportscasters covering for local and national media outlets may even mention it. You can plan your plane banner ad times for when you know the game is going to be covered by a national media outlet. Your company will be associated with that event for a fraction of the cost.

This kind of advertising is great for any sporting event that is held outdoors. Professional and college football and baseball games are great places to fly your advertising. This can be good for area music festivals and other events where you know there will be a large crowd. If you are located in an area where state or county fair is a big thing those are great places for this kind of advertising.

Get people talking about you on their social media channels.

Use hashtags to get people posting on Facebook, sending out Tweets, Snapchats and Instagram images of your banner. In 2015, Comedy Central took to the skies to promote a show it was about to debut, “Another Period.” The message, “Where’s your plane, peasants? #anotherperiod” was flown over beaches in New York and Los Angeles. A Reddit user posted a photo of the plane and banner and that went viral, attracting about 200,000 views in just over three hours. That number soared to 400,000 views and hour later and by the time the 24 hour mark had arrived, it had received more than 2.5 million views. When you consider that the average cost for this kind of ad is $450 for every hour the plane is in the air, the return on investment is really very high.

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