In today’s fast-paced world, consumers are looking for four important things when they walk into a store to buy something. They’re looking for quality, they’re looking for trustworthiness they’re looking for convenience and they’re looking for value. So when they walk into a place of business they’re looking for a quality item for a good price that they can find easily and that they can trust.
Nowhere is this truer than with the food industry. Think of all the businesses you know, small and large, who have stocked their shelves with grab-and-go options for customers who need something quick on the way to work or on a lunch break. When customers stop in, they want to be able to easily identify what they’re buying, scoop it up and then buy it.
If you’re a business owner, you can increase your profits by using custom packaging. If you go into any store these days, you’ll see thousands of types of packaging from your average clear pouch bag to coffee bags to boxes of all sizes. Packaging like a clear pouch bag or custom printed coffee bag not only holds product, but it’s what’s going to draw a customer into buying something.
Think about packaging you’re familiar with or your favorite brands. What is it you like about the product? How easily identifiable is the packaging in a store? Is it quirky or is it more straight forward? The point is that by using custom packaging, your business can stand out while also establishing that trust factor and great value that people are looking for. With such a competitive market these days, anything you can do to help your business stand out is a plus.
How do you get creative with packaging to make it stand out? In this case, the sky is the limit. You can go beyond a clear pouch bag and create bags and boxes with a custom color scheme or a logo that makes you instantly recognizable to customers. Don’t think it works? A 2016 study by West Rock Customer revealed that 66% of customers have tried a new product because the packaging caught their eye. That means if you get creative and put out your products with custom packaging, people are going to notice.
If your wanting to have custom packaging for your business, creating a logo is easy these days. Very simply, you can upload design ideas to a web site along with your company name and see dozen’s of possibilities. You can make it look plain, flashy, colorful, big, small, subdued, whatever you wish. Ultimately, you want something that’s going to grab a customer’s attention.
The great thing about custom packaging is that is can be used in many types of business. If you run a coffee shop, you can create packaging that separates different kinds of coffee (decaf, regular, etc) and helps customers find it easily when they walk in. If you run a pet store, you can go beyond storing treats and other goodies in a clear pouch bag and get custom bags and boxes to store treats, food, toys and other things. The same is true of spice packaging, tea packaging, pet food packaging and dozens of other products.
If you’re going to have custom packaging for your businesses’ products, you’re also going to need custom labels, which are essential for customers. Surveys have found that 85% of shoppers have indicated that their purchasing choices are informed by reading product labels. With custom labels, you can tell your customers exactly what they’re buying and what’s in what they’re buying to help them make informed decisions. With a label on something like a clear pouch bag, a customer can pick something up, see exactly what they’re buying, read the label and know all they need to know about it.
Custom packaging and labels make your products stand out and over time, customers will gain interest and trust your products. Businesses that pay close attention to packaging have reported a 30% increase in consumer interest and with custom packaging and labels and your business could see the same kind of success with a little creativity.