The Top 3 Reasons Why Small Business Owners Should Invest In Signage

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The world of business is more competitive than ever. Having an online presence is one thing — but for many business owners, foot traffic can make or break a company’s success. Therefore, it’s important that you maximize your business’s potential with the right signage. Business signs come in all shapes and sizes; but they’re crucial enough that you don’t want to waste your money on one that isn’t right for your business. This is why working with local sign companies can be a great choice — local companies are more able to give you personalized care, and see your business in person to ensure that the sign you receive has the right dimensions and colors.

But then again, perhaps you aren’t convinced that you need a business sign at all. Perhaps it seems like yet another unnecessary expense; maybe you’re hoping that your storefront will be enough to drive foot traffic. While that’s all understandable, there are other factors that you should consider before deciding whether or not to invest in a business sign. Below, we’re listing the top reasons why small business owners should invest in physical signs.

1. Visibility

This reason may seem like one of the most obvious — but it’s also one of the most undeniably important. Did you know that 75% of consumers reported that they had entered unfamiliar stores purely based on compelling signage? Business signs aren’t a guarantee, but they certainly make you and your business much more noticeable than businesses that don’t have signs. This can be particularly true for those who keep their business open at night, and invest in signs that are visible in the dark. If a consumer is deciding between a business with signs and a business without signs, a consumer is much more likely to visit the business with signs — simply because they’re more likely to see it! With that in mind, consult with your signage company about what colors and imagery is more likely to drive in traffic in your area!


Branding is incredibly important to small businesses. Having a brand essentially means that you have name recognition, and that in itself is important when you’re growing a small business. With that being said, it can be difficult for a business to grow its brand recognition without signage. Business signs communicate not just a business name, but the feelings and the messaging that the owner wants associated with their business. A sign for a business marketing products to kids may include those products, bright colors, and a happy child. A sign for a law company may be more formal, with bolder lettering and succinct messaging. With an estimated 71% of people looking at the messages on outdoor signs, your sign should be viewed as a way for you to grow your brand.

3. Advertising

More than anything else, an outdoor sign is perhaps your simplest form of advertising. With nearly 50% of consumers indicating that on-site signage was their primary reason for visiting a store, it would be foolish of a business owner to not capitalize on the advertising potential of a great sign. A sign is always up, and can always be seen by people passing through — they don’t have to make a particular search to see a sign, as they do on the internet. Think of a sign as casting a wider net — with a corresponding greater potential for reward!

Keep in mind that it’s not enough to have a sign; you need to ensure that it’s properly made. Seek out a sign company that will work with what you want, and give you the results that your business needs!

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