Any good business owner knows that packaging, whether it?s shipping packaging or not, gives a major impression to customers. It lets them know whether you?re a professional or an amateur; it lets them know whether or not you have the money to invest in good packaging; and lets them know whether or not you really care about keeping their business. By investing in the right kind of packaging, you can ensure that a one-time customer becomes a regular client. But unfortunately, many business owners find the world of packaging intimidating. They don?t know what to expect from the cost of packaging, and what to look for. Let?s look into retail packaging design, and what it really means.
What Is Corrugated Packaging?
Corrugated boxes are a part of the largest segment of the packaging industry ? that is, corrugated packaging. There are more than 1,500 corrugated cardboard plants in North America, with corrugated cardboard manufacturers taking up most of the American packaging industry. In fact, it?s estimated that 90% of all products in North America are delivered or displayed in corrugated cardboard at some point in their lifetimes. Because that?s the interesting thing about corrugated cardboard: it isn?t simply for shipping. It factors into cardboard displays as well. While this cardboard is great for packaging, its uses are many. Furthermore, it cuts down the cost of packaging as well, having been used for over 100 years as a cost-efficient packaging choice. Over the past 10 years, linerboard lightweighting has seen a 10 to 15% weight reduction in corrugated cardboard, lowering the cost of packaging even more in terms of shipping.
How Corrugated Display Boxes Make A Great Impression
As a retailer, it?s important that you take into account the impression that displays make. It?s been suggested that over 70% of all purchasing decisions are made in store, making custom product packaging important in terms of an in-store impression, shipping aside. Retail packaging boxes can give a customer an impression of quality. If they believe that they?re buying something expensive for a good price, they will be more likely to ?pull the trigger?. Furthermore, many customers who buy that product and like it will be back for more, ensuring repeat business.
Going Green: Corrugated Cardboard And The Environment
Keeping an eye on the environment is not only a good thing to do in general; it also makes your customers happy. The recycling of one ton of cardboard saves over nine cubic yards of landfill space, and the fact is that most corrugated cardboard uses at least 46% recycled materials. If you make it clear that you care about the environment when it comes to packaging, many customers will be more likely to choose your business over another. This makes corrugated cardboard not only an environmentally friendly choice, but a smart business decision.
As you can see, packaging is more important than many imagine. If you?re smart about what you use, you may see a major impact on your business.
