People make many purchases throughout their lives. Certain purchases are more expensive and important than others, especially in regards to a new home. Research from the Census Bureau found that, as of February 2018, the median sales price for a new home was $326,800. As a real estate agent, selling this type of home often means receiving a hefty commission. However, real estate agents sometimes find themselves struggling to generate quality leads. It makes sense to learn about new ways to generate leads that could turn into clients. Here are four great ways for real estate agents to generate more leads.

• Creating YouTube Videos
  
  One study found that millennials and Generation Y accounted for almost 34% of home buyers during 2017. If you’re wanting to reach this demographic, it’s wise to learn about what they’re watching. Research shows that YouTube videos are able to reach more 18 to 49 year olds than any cable network in the United States. With that in mind, it’s wise to think about creating a YouTube channel for your business. This allows you to have the potential to reach a vast amount of potential buyers or sellers.
• Investing in SEO
  
  If you haven’t heard of search engine optimization, you’re not alone. Otherwise known as SEO, this means optimizing your website for higher search engine rankings. For those with the time and money to spend, it’s possible to learn SEO on your own. However, many real estate agents often find themselves pressed for time. Therefore, it might be a better option to hire an SEO company for this purpose. Regardless of which option you choose, ranking highly in search engines is a great way to generate more leads.
• Posting Social Media Content
  
  Having a website that’s optimized is great. However, many successful real estate agents find other ways to engage potential clients. Considering that, this goal is easy to accomplish by creating and posting content on social media accounts. There are millions of people throughout the world using social media. Therefore, you could be missing out on many leads by having no social media presence. In addition, social media pages are great places to post information about new listings.
• Purchasing Real Estate Software
  
  It’s understandable to feel that there’s not enough time in the day to get everything done. Fortunately, there are many types of real estate software to make your life much easier. Many real estate agents utilize CRM, or customer relationship management software to stay in touch with clients. You’ll find that many clients will want to buy a home for the lowest possible price. You can do this by preparing a comparative market analysis for your clients. If you’re wanting to help your clients find the right home, purchase CMA software for realtors. This type of real estate software ensures you’re able to prepare and present CMA reports in a fast and efficient manner. By purchasing CMA software for realtors, you’ll be able to save yourself a lot of time and effort preparing reports.

To summarize, there are many ways for realtors to generate more leads. By using the previously mentioned methods, you’ll have an easier time obtaining potential clients. If you’re looking to automate this process, it’s wise to purchase software for realtors. For instance, CMA software for realtors makes preparing a comparative market analysis much easier than normal. You can also contact an SEO company if you’re wanting help with website and social media content.