How Custom Packaging Can Help You Stand Out From Your Competition

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Picture yourself in your local grocery store. Let’s say you’re in the coffee and tea aisle. As you look around you see the unmistakable red Folgers bags, the blue Maxwell House cans, the orange and pink color scheme of Dunkin Donuts.


You’ve probably enjoyed all those brands at one time or another, but have you ever thought about how you can identify them by something as simple as color? The reason for that boils down to two words: custom packaging. With custom packaging, well brands become very popular and customers learn to associate those brands with trust.


Whether you sell pet treats, fruits and vegetables, coffee and tea or something else, custom packaging can do wonders. In today’s crowded marketplace, if you can stand out from the crowd people will take notice. With coffee bags with valve, food packaging labels and many kinds of custom packaging, you can do just that. If you’re looking to separate yourself from the competition, here’s how custom packaging can benefit your business:

  • Fitting The Product: Customized bags like coffee bags with valve and other types of custom packaging can be designed and customized specifically for the products your company sells. Customization allows you to be as creative as you want while also creating essential packaging to store your products. Take something like pet treats for example. With custom packaging, you can create different kinds for hard treats, soft treats, beef treats, chicken treats and whatever other groupings you want.
  • Professional look: Surveys have found that 85% of shoppers have indicated that their purchasing choices are informed by reading product labels. What does that mean for your business? It means coffee bags with valve and other types of custom packaging you have must make an impression with customers.
    A 2016 study by West Rock Consumer Insights revealed that 66% of customers have tried a new product because the packaging caught their eye. Well known coffee brands like Maxwell House and Folgers are well known for a reason. It’s true their marketing campaigns are effective, but it’s also because folks can easily recognize their packaging.
    Creative custom packaging can go a long way in catching someone’s attention. There’s a reason customers trust well-known brands and it has a lot to do with the familiarity of their packaging and product labels. When they pick up something, they can flip it over, read the ingredients and learn everything they need to know about a product.
    Custom printed coffee bags with valve, bottle labels or box labels can also give a company the chance to establish their own iconic logo that customers will instantly recognize.
  • Easy Creation: These days, creating a logo for custom packaging is easy. Professional label and sticker companies make it very easy by having businesses upload a product name and company logo and taking off from there. Companies can make a logo look as big or as small, as plain or as flashy, as colorful or subdued as they need to.


Almost two in three Americans (62%) read food labels and having your own custom printed coffee bag design or vegetable and fruit packaging will make your wares more appealing. Customers will also come to trust your products, especially if you differentiate products by different colors and sizes and use easy-to-read labels that spell out exactly what ingredients you use. Businesses that pay close attention to packaging have reported a 30% increase in consumer interest and with custom packaging, your company’s sales could be primed for a big takeoff.

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