The Employer Store

How Custom Packaging Can Help You Stand Out From Your Competition

Picture yourself in your local grocery store. Let’s say you’re in the coffee and tea aisle. As you look around you see the unmistakable red Folgers bags, the blue Maxwell House cans, the orange and pink color scheme of Dunkin Donuts.


You’ve probably enjoyed all those brands at one time or another, but have you ever thought about how you can identify them by something as simple as color? The reason for that boils down to two words: custom packaging. With custom packaging, well brands become very popular and customers learn to associate those brands with trust.


Whether you sell pet treats, fruits and vegetables, coffee and tea or something else, custom packaging can do wonders. In today’s crowded marketplace, if you can stand out from the crowd people will take notice. With coffee bags with valve, food packaging labels and many kinds of custom packaging, you can do just that. If you’re looPicture yourself in your local grocery store. Let’s say you’re in the coffee and tea aisle. As you look around you see the unmistakable red Folgers bags, the blue Maxwell House cans, the orange and pink color scheme of Dunkin Donuts.


You’ve probably enjoyed all those brands at one time or another, but have you ever thought about how you can identify them by something as simple as color? The reason for that boils down to two words: custom packaging. With custom packaging, well brands become very popular and customers learn to associate those brands with trust.


Whether you sell pet treats, fruits and vegetables, coffee and tea or something else, custom packaging can do wonders. In today’s crowded marketplace, if you can stand out from the crowd people will take notice. With coffee bags with valve, food packaging labels and many kinds of custom packaging, you can do just that. If you’re looking to separate yourself from the competition, here’s how custom packaging can benefit your business:


Almost two in three Americans (62%) read food labels and having your own custom printed coffee bag design or vegetable and fruit packaging will make your wares more appealing. Customers will also come to trust your products, especially if you differentiate products by different colors and sizes and use easy-to-read labels that spell out exactly what ingredients you use. Businesses that pay close attention to packaging have reported a 30% increase in consumer interest and with custom packaging, your company’s sales could be primed for a big takeoff.

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