If a company wants to entice customers with a discount voucher, it is best to provide them with a physical copy. Nearly 66% of customers are more likely to use such vouchers if they carry it around. As the saying goes, an electronic version is out of sight, and therefore easy to forget about.
Digital printing companies are a popular choice in direct-mail marketing strategies. Canada Post ran a neuromarketing research project that found participant recall was 70% higher for those who received direct mail, instead of exposure to a digital advertisement. Printing methods have been used for centuries to share ideas and promotions, but how can this industry continue to grow in a society that is increasingly turning to electronics?
Does a Sure-Fire Method Exist For Growing a Printing Company?
As with any industry, a printing company can stay relevant in the marketplace if the company continues to focus on meeting the needs of their customers. Another important aspect is to appeal to new customers without losing sight of what sets the company apart.
Do You Understand Your Customer’s Printing Needs?
A seemingly obvious feature of digital printing that is important to the customer is color matching. This is especially critical when it comes to printing goods with logos. If this aspect of digital printing companies is not solid, then the other steps will not matter very much.
Quick turnaround is another feature that appeals to customers. Digital printing companies need to understand that a speedy response to the social climate can mean the difference between a company that is of-the-moment, and one that is simply not. Timeliness is essential when it comes to staying relevant.
How Can Digital Printing Companies Continue to Grow?
While companies need to satisfy the customers they do have, it is essential that they also keep an eye on growth. Even the best companies lose customers. If those losses are not replaced, over time the business will stagnate.
For digital printing companies, growth is strongly associated with keeping up with the latest technological offerings. People want the shiny new thing on the market. There is never a guaranteed formula for a business to succeed. However, a business that continually satisfies their customers and keeps up with advancements in their field have a higher chance of continued success.