Looking To Grow Your Small Business? Here’s How Custom Packaging Can Help

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Picture yourself in a grocery store, walking down on a random aisle. Think about all the food you see on the shelves and all the labels you see. Think about what kind of product you might pick up and why you choose that particular product.

Let’s say that aisle you’re in is the coffee aisle. Everyone loves coffee these days, whether it’s hot or iced. Forty six percent of American workers say coffee helps them stay productive at work and more than half of Americans older than 18 drink coffee every day. Chances are you can just see the color of a coffee can and know which brand you’re buying.

Think about your favorite brand of coffee and its logo. What is it about the logo that’s so appealing? The answer is simple: popular brands are easily recognizable in a store and customers tend to trust products they’re familiar with.

The same thing can be said of local shops with homemade products. Whether it’s coffee or produce or pet treats, there are many benefits to having custom packaging on products. If a customer recognizes a company’s product and can identify the packaging, they’re more likely to trust it and more likely to buy it.

If you’re looking for ways to get customers to notice your products, here’s three ways bag labels and custom packaging can benefit it in that endeavor:

  • Easy Creation: These days, creating your own logo or transposing your logo on to any number of labels is incredibly easy. A designer can take your company logo and different product names and create whatever kind of labels or packaging you’re looking for, whether it’s stickers or printed coffee bags.
  • Fitting The Product: Customized packaging and labels can be tailored specifically to your product. Whether you’re looking for custom printed coffee labels, box labels or any number of other things, design companies can hook you up. This allows you to get the labels and packaging you need for the different kinds of items you’ve got for sale.
    Let’s say you run a grocery store and you’ve got a lot of different spice packages. Custom labeling can allow you to create different labeling and use different colors for different spice packages so customers can easily tell them apart.
  • Professional look: Picture a logo that you designed yourself on a colorful bag selling coffee or other items. It’s a cool thing to think about, but can be everything for your business. In fact, eighty five percent of shoppers said their purchase decisions are informed by reading a product package while shopping.
    What does that mean for your business? It means that creative custom packaging such as colorful printed coffee bags can go a long way in catching the attention of more customers. Professional bag labels or box labels that list a product’s name and ingredients can tell customers everything they need to know when they pick up your product. If you use different colors of printed coffee bags, you can differentiate between types of coffee and print all of the ingredients on the bag’s label.
    Custom labels and packaging can also give a company the chance to establish its own eye-catching logo that customers will instantly recognize the next time they set foot in your store.

Need more proof that labels work? Almost two in three Americans (62%) read food labels. That means when someone is perusing your store, checking out tea packaging or printed coffee bags or spice packaging, they’re looking to see exactly what you’re selling them. It may be easy for them to trust a national coffee brand like Dunkin Donuts or Folgers, but if you’re a small business, you’ll have to earn that trust.

Custom labels and printed coffee bags could go a long way as businesses that pay close attention to packaging have reported a 30% increase in consumer interest. Having your own custom printed coffee bags, boxes and other packaging will make your items more appealing and help build that trust that customers are looking for. Over time, they’ll come to trust your products and know that they’re getting a quality item because they can read the label and know exactly what they’re buying.

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