Businesses in the 21st century need to have websites for visibility in the modern world. Traditional advertising consisted of print advertisements in local or national papers and magazines, billboards, and commercials that were strategically placed in an attempt to reach a particular target audience. Now that almost everyone has access to an internet connection through desk tops, laptops, tablets and mobile devices, the landscape of business advertising has shifted. Consumers no longer wait for advertising to come to them, they seek it out. All of the information about any given product, or business needs to be readily accessible on the internet, including reviews, operating hours, contact information, and the history of the organization should be included in a good web design page. Internet marketing has become a vital part of the marketing mix as internet reliability becomes more and more important to consumers. The best internet marketing firms will be able to set up a robust and visually appealing web design for your company that includes all of the information necessary to interest viewers and be recognized by search engines.
- Over a quarter of the 4 billion mobile phones in the world today are smartphone and are capable of getting internet information. To accommodate people who may be looking to find more information on your business while on their smartphone, your site should be mobile friendly
- When surveyed, most internet users claimed to prefer a site that was simple and made it easy to find the information they were looking for
- Users are more likely to stay on a page or entire website if they can easily see what options they have to navigate the site
- Users are often deterred by any steps that are required to reach the information they want. For example, many people are less likely to interact with a site that wants them to create a user account or provide their email address
Having a functional web design is essential to the success of your business in the modern world. With the help of an internet marketing firm, your business will get the exposure it needs to thrive. Links like this.