When you are looking to buy or sell a home, the competition is fierce. If you are looking to buy or sell you can get mileage out of real estate postcards. For a seller, it can be as simple finding it among the many direct mailing postcards you receive. For the seller, it gives your marketing efforts a much broader reach.
In 1871, the first known souvenir postcard was sent from Vienna. Wonder if it had “Wish you were here” written on it? These days, postcard printing centers on advertising for real estate companies, retail stores and political candidates. Even with the rise in popularity of the internet and social media, many companies still utilize direct mail campaigns.
Direct advertising campaign is valuable in terms of ROI, because they show how many potential customers responded to a clear call-to-action. For many companies the return on investment is about more than dollars and cents. According to a survey conducted by leading global research agency Millward Brown “physical media…AKA direct mail…left a ‘deeper footprint’ in the brain.”
According to a recent survey, direct mail marketing delivered the strongest ROI for customer acquisition for B2C marketers. Companies are willing to spend to prove this point. Commercial and nonprofit marketers spent $153.3 billion on direct marketing according to a 2010 study by the Direct Marketing Association.
If you are looking for the perfect time to send your direct mail postcards consider the month of May. It is National Home Remodeling Month so your flyer can give people the option to remodel or sell their home. There are fewer holidays so you can expect less competition in the mail.
Real estate postcards can be a valuable form of marketing to buyers and sellers alike. They offer the seller a chance to have his listing reach a much wider audience. For the buyer, the advertising for the right house can appear in the mail without any effort. Try real estate direct mail postcards and wait for the customers to come to your door. Read more like this: www.quantumpostcards.com