Why You Should Custom Packaging

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Excite Senses From The Shelf

The average American supermarket holds more than 20,000 products, all competing to attract the attention of the consumer. Companies use visuals to stand out from the competition and attract attention to their product. This can be done with bold colors or whimsical designs. According to Niel Patel, 93% of people place visual appearance and color above other factors when shopping.

The 2016 West Rock Consumer Insights Study revealed that 66% of consumers have tried a new product because the packaging caught their eye. The package your product comes in will be seen first and you want to make sure you have something unique to catch the consumer’s eye.

Businesses that pay close attention to packaging have reported a 30% increase in consumer interest. The 2016 West Rock Consumer Insights Study also revealed that 45% of consumers have purchased a product because the packaging was environmentally friendly. Nearly 62% of Americans read food labels and 65% will make purchase decisions after reading labels.

Packaging That Stands Out

There are different companies and processes to consider for customized packaging. Customized bags can be made from a variety of materials and can be customized to be any size you need. The process of creating your own bag is easy and can be done online. For most custom packaging sites, the process was about the same. Once you’ve chosen a bag style, you pick the sizes of the bag, entered in some specification like tear notches and bag finishing then pick the amount of bags you want and the customization process begins.

Custom Packing can be created and used for:

  • Chocolate candy bags
  • Chocolate packaging
  • Fruit packaging
  • Dog food packaging
  • Spice packaging
  • Tea packaging
  • vegetable packaging
  • commercial food packaging bags

Whether you need chocolate candy bags, or coffee shop packaging, creating your own unique bag will set you apart from competitors and catch consumers’ eyes. Nearly 52% of online consumers say that they would return to a business for another purchase if they receive their products in premium packaging. Custom packaging adds to your brand, sets you apart, and gives consumers something to look forward to.

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