Here in the United States, packaging is a hugely important thing. From the printed vacuum pouch to protein powder bags, there is a huge amount of variety when it comes to packaging, this is certain. Even spice packaging and seasoning packaging can be quite diverse, something that you’ll see in just about any given grocery store.
As a matter of fact, you’ll see many different kinds of packaging in the typical grocery store, as an average supermarket found in the United States now has more than 20,000 products found within its doors. In some cases, this number might even prove to be significantly higher. Therefore, it is clear to see how packaging types, from the printed vacuum pouch to packaging like organic tea packaging, must work to set themselves apart.
Fortunately, packaging like printed vacuum pouch packaging and most other types of packaging will be able to do this in a number of different ways. For one thing, printed vacuum pouch packaging and other types of packaging can set themselves apart with uniquely constructed and designed packaging. This has been shown to work in a number of ways. For one thing, more than two thirds of all customers have even stated that they have bought a new product simply because the packaging for said product was particularly eye catching.
In fact, focusing on the creation of interesting packaging for everything from packaging for coffee shops to packaging for dog food to the use of the printed vacuum pouch has even been shown to garner brands various additional forms of free marketing and advertising. For instance, more than one third (around 40%) of all consumers in this country have stated that they would be likely to share a post about a certain product on social media if the packaging for said product was compelling. As a matter of fact, they might even choose to show this packaging on multiple social media sites, showing it and exposing even more people than what would otherwise be possible.
Of course, it’s not just about how interesting a printed vacuum pouch or vegetable packaging or any other type of packaging is. It’s also very much about the quality. In fact, increasing the overall quality of any given packaging is actually likely to boost overall interest in said product by a good amount – very nearly by one full third (around 30%, to be just a little bit more specific on the subject).
In addition to this, it is also true that high quality packaging will be essential for products that are bought online. This is only growing in verity, as more and more people are using methods of e-commerce than ever before. After all, online shopping is nothing if not on the rise, the convenience and cost-effective nature of this method of shopping making it more than worth it at the end of the day. For many people, getting a product in high quality packaging will even help to ensure that they become a repeat customer of the brand.
The information that is included on any type of packaging, from the printed vacuum pouch to valve sealed bags to vegetable and fruit packaging, also matters a lot. After all, more than 60% of all people actually read each and every label that they come across when it comes to food packaging. In addition to this, very nearly 90% of all people will also make sure to let the labels that they read inform their final purchasing decisions. Therefore, including things like nutritional information, product sourcing information, preparation information, and, of course, ingredient lists will be a very important thing indeed, to say the very least.
At the end of the day, there is certainly no doubting the fact that packaging matters a lot here in the United States – no matter what type of packaging it might be that we are talking about. Ultimately, the use of packaging is a powerful tool for brands and companies and products found all throughout the countru as a whole – and even far beyond it, for that matter. For many people, packaging is a hugely influencing factor, even if you do not actively notice it playing such a role in your life.
