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Have You Recently Taken an Online Poll About Your Purchasing Preferences?

Every segment of business now relies on understanding the likes and dislikes of consumers. For this reason, consumer behavior research continues to play an important role. In fact, quantitative research design methods provided by market research companies drive many of the decisions that many companies make. And while this use of consumer behavior research is pervasive, it is especially interesting to see how these consumer research methods effect the ENTERTAINMENT industry.

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