Why Packaging is Important and How to Do it Right
If you are running a small business, even the smallest mistake can be very costly. There are a lot of things to think about when you’re running a business, and one of the biggest is meeting orders and sending out packages. But when you’re also trying to keep books balanced and take care of all the other nitty-gritty points a business that have to be dealt with on a daily basis, packaging concerns can fall by the wayside.
Why Packaging is Crucial
Every year, almost 95% of all new products that enter the market will fail. There are a lot of reasons for this, but the look of those rub on transfers and custom shrink wrap sleeves can actually have a lot to do with it. Businesses that have paid a lot of attention to upgrading their product packaging report as much as a 30% increase in customer interest. More than 40% of people who shop online say that the packaging makes them more likely to recommend a brand or to share a purchase over social media. And 50% of consumers report that if a brand uses premium packaging, this makes them want to make additional purchases.
What to Think about When Designing Packaging
As you are considering which type of high end tranfers, rub on transfers, or shrink wrap packaging you need to really sell your product, there are several things that are worth bearing in mind.
- Start by establishing your priorities. As you design your packaging to order the right rub on transfers, take a step back and think about exactly what you want to accomplish by the packaging. Is the cheapest possible price your main consideration? Do you want to give a classy look to your packages so customers are impressed from the moment the item arrives? Do you want to do something to set apart your brand in an interesting or unique way, promote your brand as particularly environmentally friendly, or attract a certain type of customer? Understanding this at the outset will help you make decisions as you go along.
- Choose easy-to-mail packaging. The size, shape, and weight of what you’re selling are all going to affect the price when it comes to mailing. You may intend to pass that off to consumers, or you may prefer to absorb it yourself. Either way, balancing packaging that’s easy and inexpensive to mail with a look that isn’t cheap is important.
- The number one priority for packaging is to protect the product. Of course if you’re selling something that’s unbreakable, like rocks, there’s no need to worry about this. But most products could be ruined during mailing, so as you’re considering exactly what design and which company to get your rub on transfers from, you also need to think about how the packaging you send will protect the product not only during shipping, but also if it sits out on someone’s porch for a few hours or if someone’s child grabs it before the adult. Of course, it’s not your responsibility to protect the customers’ packages from their own children, but packaging that is at least strong enough to give mom a chance to get to it before it’s completely destroyed will be greatly appreciated.
- Think about how to get the best value. With packaging, you’ll almost certainly get the lowest prices as you buy in bulk. However, if you are a small business you only have so much cash flow on hand and so much storage space. All these things have to be balanced when considering where and how much packaging to get. Additionally, at the outset, it may be wise to go with the company who’s happy to give you a mock prototype for every idea you have, see what you’re doing, and test things out thoroughly before you invest too much.
The right label design and packaging can make all the difference to your brand and to your business’s future. You need a supplier and a designer who have experience and imagination, but who are also affordable and practical. Get the right design for your product and you can be assured of a bright future for your company.